Architect’s Newspaper: ABA designs first U.S. store for British fashion brand maharishi

ABA’s design for the U.S. debut of maharishi is spotlighted in The Architect’s Newspaper. The article showcases how we inserted a two-level “building-within-a-building” grid of cabinetry into a landmarked Tribeca loft—floating within the original shell to preserve historical character while projecting the brand’s identity. The olive-toned framework, inspired by military supply, organizes the 1,280 sq ft space into rhythmic display bays, a mezzanine, and flexible storage zones. Curtains of custom woven cotton roll down to shift the interior between presentation and back-of-house—all as part of an architecture that is both functional and narratively coherent.