2/1/2024
GRAM 04 Interview: ABA
Typology doesn’t define our work, people do. The GRAM 04 interview, and corresponsing “mono” series book by Editions QNDMC, highlights how our process isn’t about repeating a formula but uncovering the architectural expression within each client’s story, constraints, and ambitions. We involve clients as collaborators, which is why no two projects, even within the same category, look or behave alike. Our habit of saying “yes” is really about staying open long enough to find the right idea, not the obvious one. The piece explores how collecting influences, testing possibilities, and embracing difference leads to distinct results grounded in purpose rather than style. Read the full interview at the link.